I talk to clients everyday about trying to make a name for themselves online in a industry that is noisier than others; it’s crowded with millions of competitors. Unfortunately, some clients think their product or service will stand on its own. One CEO I worked with thought this way because several people had said his services were wonderful, helpful, and solved their problems.
Having a great service is foundational, but it’s not enough. To be successful in business today, you need two things: a compelling service or product and a significant platform.
To create a needed service, a cool new product, or champion an important cause, isn’t enough because competition is stiff for two reasons:
- There are more products and services than ever before competing for your client’s attention.
- Media distracts people more than ever before.
Upon hearing this, my client was discouraged. But I told him, in fact, this kind of business environment actually presents tremendous opportunity. Never before have there been so many ways for business owners to connect with people, if they do it right, I told him.
3 Benefits of Internet Marketing
That’s where building and internet marketing strategy becomes important. And, there are at least three strategic benefits of carefully building and nurturing your company’s position online.
Expand Visibility: Because the stage for marketing your business is immense an internet marketing strategy elevates your platform above others. It makes it possible for people to see and find your business easier, and this is especially true in a noisy business environment.
Increases Amplification: Traditional marketing strategies create a whisper in the marketplace of ideas, but an internet marketing strategy increases the volume and frequency of your message. Today modern media — social media included — provide a platform and the acoustics you need to be heard.
Build More Connections Faster: Traditional media has given us a way to talk to clients and prospects, but an internet marketing strategy opens up opportunities for engagement — two-way communication that builds intimacy and deeper relationships that last longer and become more profitable. Not just for you, but for them too.
Where Do We Go From Here
Understanding why you should build and internet marketing strategy is important. From this point, I’ll teach you how to build and enduring, thriving internet marketing strategy for your product, service or cause.
- We will start with how to create, name, and package a compelling product, service or cause. If you get this wrong, nothing else matters.
- In the next phase, we will learn how to set up your tools, collect endorsements and create an online media kit.
- The last section will be focused on building your home based, expanding your reach, and engaging your tribe.
My hope is that this process will be useful, easy to follow and productive. While I will be posting content to Get Social PR, you should take a few seconds to sign up for the newsletter below. With that, you will get exclusive information, tips and how-to’s that will supplement what’s published here.
About Rodger Johnson
