[Episode 1] A Conversation on Social Selling and Advocacy with Neal Schaffer

In a recent post, Neal Schaffer writes, “Whether it’s influencers, brand advocates, or employee advocates, advocacy allows you to scale, and generate brand awareness in networks you’re not currently in. What’s fueling the advocacy fire right now is social selling: there’s a gap between salespeople branding themselves as experts, and the actual creation of content […]

5 Helpful Tips Yoga Has Taught Me About Communication

Communication is an essential tool in the workplace and in life yet its value is often overlooked. According to PR Daily, Harvard Business Review subscribers recently rated the ability to communicate “the most important fact in making an executive promotable,” more important than ambition, education and hard work. Regardless, most people do not have any […]

How to Communicate Effectively with Journalists and Earn Media Coverage You Deserve

Much is shared online about the benefits of earned media for content marketing. So, I’m not going to write about content marketing at all. Period. Instead, let’s tackle media relations for what it is. Earned media is probably the most cost effective way to connect with people who are important to your business or organization. Media relations is […]

Write Press Releases Journalists Will Love (Even if You’ve Never Written One Before)

As a former journalist, I’ve read my fair share of bad press releases. Many of them were bad because the content was promotional and failed to serve my need to write a story. Other times they were off topic, which is to say, the person who sent me the press release clearly had been negligent […]

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