How to Screw Your Brand Out of a Public Relations Opportunity

In the opening scenes of Quentin Tarantino’s Inglorious Basterds, the Nazi German Colonel Hans Landa, played by Christoph Waltz, has a conversation with Perrier LaPadite, played by Denis Ménochet. Landa interrogates the poor french farmer, LaPadite, about enemies of the state he’s harboring during Germany’s World War II occupation of France. When the Colonel asks where these enemies […]

It’s Not You, It’s Me (but really it’s both of us)

As the digital landscape continues to evolve, the worlds of marketing, advertising and social media are becoming increasingly difficult to distinguish from one another. The realm of advertising has changed tremendously over the past decade (check out this insightful piece from Mashable) and the line between companies and consumers are becoming increasingly blurred. Consumers have moved […]

Using Hashtags in Google+

I’m working with a new client and one of the social platforms we use is Google+. Since we are building from the ground up, hashtags are an important tool we are using to help people find our content. You can do the same. Hashtags are words without spaces that are preceded by the # symbol, […]

Related Posts Plugin for WordPress, Blogger...