Good PR Rests on Two Important Words

In the latest JayToday episode, content marketing professional and speaker, Jay Baer, tells us about his experience in Kansas after Budget disappointed him. He says “I’m sorry” are the two words that would have made the different with his experience with Budget. Listen to his video. He certainly has a point, and it’s worth noting […]

How to Screw Your Brand Out of a Public Relations Opportunity

In the opening scenes of Quentin Tarantino’s Inglorious Basterds, the Nazi German Colonel Hans Landa, played by Christoph Waltz, has a conversation with Perrier LaPadite, played by Denis Ménochet. Landa interrogates the poor french farmer, LaPadite, about enemies of the state he’s harboring during Germany’s World War II occupation of France. When the Colonel asks where these enemies […]

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