Initial signage use is usually driven by practical problems. At first deployment, the focus is commonly on installation. Over time, management practices become more important. Sustainable operation and predictable behaviour outweigh initial excitement. Using digital signage safely and sustainably depends on daily operational habits. It is signage that works quietly https://andrewfieldobservations.ltfblog.com/38184350/notes-on-internal-communication-with-digital-signage