If you’re running an affiliate program, chances are you have seen both sides of the story. On good days, affiliates bring in new customers, drive sign-ups, and help you scale faster than you imagined. But on bad days, you notice ad spends rising, driving minimal value, organic traffic dipping, or complaints from customers who clicked on an “official offer” that never came from you. ... https://www.mfilterit.com/blog/why-brands-need-an-affiliate-monitoring-audit-checklist/