What is a Social Media Crisis? A social media crisis occurs when a negative event or piece of content rapidly gains traction online, leading to widespread backlash or reputational damage. It’s more than just a critical comment or one-star review; it’s an escalating situation that impacts your brand on a larger scale. Characteristics of a Social Media Crisis: Rapid Spread: Posts o... https://smcrisis.com/managing-social-media-crisis/