Account-Based Marketing: The buzzword (buzz phrase?) that’s transforming the way businesses spend their marketing budget for both new as well as current client relationships. If you’ve heard of it but aren’t sure what account-based marketing is, or why it matters, we’ll break it all down in this guide. By the time I’m done here, the idea of ABM will no longer be an enigma, and you’... https://abmtips.com/defining-account-based-marketing/