As the world becomes more visual, businesses realize the value of sound as a strategic tool for enhancing consumer experiences and creating corporate identity. Sonic branding is the practice of representing brands with unique sound components. It has become essential to marketing campaigns because it helps businesses elicit specific feelings, enhances brand memory, and establishes a c... https://www.managemarketing.com/news/leveraging-sonic-branding-to-unlock-future-business-opportunities-nwid-587.html