As organizations explore novel methods to interact with their audience, the strategic use of sound will become increasingly vital. Establishing a powerful and enduring brand identity is essential. Even though visual components like logos and color schemes are frequently highlighted, sonic branding—the audio component of branding—is just as significant. Intentionally using sound to b... https://www.managemarketing.com/news/the-power-of-sonic-branding-amplifying-business-success-nwid-579.html