The First Step in the Marketing Research Process is defining the problem. This critical step involves clearly identifying the issue or opportunity that the research will address. A well-defined problem ensures the research is focused, relevant, and aligned with business goals. By setting clear objectives and understanding the context, businesses can gather accurate data and insights, ... https://www.callcentreplus.co.uk/what-is-the-first-step-in-the-marketing-research-process/