Google Analytics is certainly the go-to tool for webmasters and digital marketers to follow their website performance, understand user behavior, and measure conversion rates. However, with growing concerns over data privacy, the complex interface of Google Analytics 4 (GA4), and a need for more customizable solutions, many are exploring alternatives. https://gustafsson-richardson-3.blogbright.net/google-analytics-alternatives-exploring-the-best-tools-for-your-business