In marketing, every interaction using your audience should be geared toward driving action, whether that’s making a purchase, becoming a member of a newsletter, or downloading a resource. One of the most important tools for this process is call to action definition. https://mccormick-franco-2.federatedjournals.com/what-can-be-a-call-to-action-cta-3f-a-guide-to-effective-marketing-0a