Customer Experience (CX) encompasses the overall perception and emotions a customer experiences while interacting with a company, its products, and services across all touchpoints and channels. It’s essential to create “joy” in every micro-moment a customer spends with the brand, from initial awareness to purchase, usage, and post-purchase support. AI is revolutionizing this landscape... https://cxnet.in/Article.php?title=transforming-transactions-into-lasting-relationships-%E2%80%93-ai-as-cx-binding-force&id=30