The luxury perfume market, projected to reach USD 5.59 billion by 2028 with a CAGR of 6.71%, is driven by millennial demand for personal grooming and social media influence. Challenges include competition from affordable alternatives, counterfeits, and shifting consumer preferences towards practical options like body sprays. Brands must innovate to maintain exclusivity and quality, fo... https://www.technavio.com/report/luxury-perfume-market-industry-analysis