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Marketing for Business to Business Selling and the Buyer’s Journey - Mark Donnigan

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://juliusluxbd.topbloghub.com/22903010/understanding-today-s-b2b-buyer-s-journey-is-the-secret-to-win-in-marketing-for-b2b-mark-donnigan-interview

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