Web personalization is usually connected to the Idea of Adaptive hypermedia (AH). The main big difference would be that the former would usually Focus on what is considered an "open corpus hypermedia", even though the latter would typically Focus on "shut corpus hypermedia. Windows también te permite hacer varios cambios http://real-madrid97528.blogminds.com/the-smart-trick-of-fc-barcelona-that-no-one-is-discussing-8924592